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Search Engine Optimization SEO Terms Explanation

A gateway page is identical to a doorway page, and is primarily used to funnel search engine or paid traffic to another website or landing page. These gateway pages have little useful content and are often de-indexed by search engines when discovered.

Geographical targeting or Geo-Targeting refers to the process of focusing your efforts on getting visitors from a specific continent, country, state or even city, using Search Engine Webmaster Tools for those search engines which offer this service (Google does!). By using a country domain extension like .us, .ca or .in you are already informing the search engines that your website or blog is primarily of relevance to people from the same region. Maintaining a high keyword density of the name of the geographic region is another way to target region specific search engine traffic.

Geographic segmentation refers to analytics specific to geo-targeting, and segments the visitor traffic based on the physical location of the visitor, typically using the IP address of the computer. While this is very useful for local businesses and region-specific information websites, the IP addresses registered in a different location from the visitor’s computer may mess up the statistics. For example, someone may be using an internet connection with an IP registered by the ISP or internet service provider in another state or even country!

SEO practices which are neither ethical nor completely unethical, i.e. fall neither under White Hat SEO nor under Black Hat SEO, are referred to as Gray Hat SEO. These techniques include creation of Gateway or Doorway sites, re-publishing syndicated and duplicate content etc. In certain cases sites using Gray Hat SEO are blacklisted by the Search Engines, while in others they are not even detected.

A very simple form of Black Hat SEO to increase keyword density and to add extra keywords, especially misspelled words, is to add text with the same font color as the background color. In some cases several title and comment tags in HTML are used for the same purpose. Usually search engines severely penalize and even blacklist sites using Hidden Text.

A hit is technically an HTTP request to a web server. So, for an HTML webpage with 1 CSS file, 3 images and 2 JavaScript files, there will be 1+3+2+1(the HTML page) hits per page view. Clearly hits are not an accurate measurement of a website’s visitor traffic.

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